Marketing & PR
Shikhar Smart Insurance Launch Campaign
About the client
Shikhar Insurance is a leading insurance provider in Nepal specializing in General insurance policies.
Shikhar Smart Insurance is an automated system where users can buy, renew and claim insurance over Facebook Messenger or Viber chat. The system uses a chatbot that acts as a virtual assistant that easily answers customer’s queries regarding the insurance services provided by Shikhar Insurance.
The objective of this campaign was to introduce the Shikhar Smart Insurance service and market the service through digital platforms.
- Applying, renewing, and other processes over the chat were still a new process in Nepal. It was a challenge to get people to understand and use it.
- Work on a relevant communication strategy that portrays the main messaging of the campaign.
- A digital marketing campaign was designed with the tagline “Insurance on the go”, which instated that anyone can get access to the services of Shikhar Insurance from anywhere.
- The campaign generated an overall impression of 600,000 and overall leads more than 300.