NCHL – Tiktok Challenge
About the client
Nepal Clearing House Ltd. (NCHL) is a public limited company established on 23rd December 2008 (8th Poush, 2065) under the leadership and guidance of Nepal Rastra Bank (The Central Bank of Nepal).
NCHL has the strategic long-term objective to establish multiple payments, clearing, and settlement systems in Nepal. Furthermore, NCHL focuses on establishing a national payment gateway to facilitate electronic payments and financial transactions within the country.
- The main requirement was to help the audience meaningfully engage with the connectIPS brand as well as increase the awareness of the brand.
- A TikTok contest was planned and carried out due to the psychographic and demographic profiles of the users, and the popularity of the platform.