Marketing & PR
Laxmi Bank – Father’s Day & World Photography Day Campaign 2020
About the client
Laxmi Bank is the first merger in Nepali corporate history and 16th commercial bank in Nepal, founded in 2002. In 2004 Laxmi Bank merged with HISEF Finance Limited, a first-generation finance company. In 2016, the Bank also acquired Professional Diyalo Bikas Bank, a regional development Bank.
- In 2020, Father’s Day (according to the Nepali calendar) and World Photography Day, both were occurring on the same day, therefore a campaign was developed where audiences could celebrate both days at the same time with the concept of fathers being their children’s first photographer.
- The contest was announced on social media and participants were directed to a landing page where they could fill up their information and submit their entries.