Digital Marketing can be summed up as the advertising of products / services on a digital platform. However the topic can be so vast and complex that most inexperienced digital marketers always get stuck even on the basics.
Keeping that in mind, here are the 10 most frequently asked questions about Digital Marketing that we’ve come across so far.
1. What are the biggest problems inexperienced Digital Marketers face?
The biggest problem inexperienced Digital Marketers face is that they expect quick results.
Success does not happen overnight! It requires constant effort, patience and time to get results. Giving up too quickly on strategies or tools happens quite a bit, which can make less experienced digital marketers feel demotivated.
Be willing to experiment, test out hypotheses, and try new things every now and then! This helps you get an idea of what works and what does not work for you.
Most importantly, don’t set vague goals and objectives since they will not allow you to reach anywhere other than where you already are.
2. Which social media channels do digital marketers use the most?
All of them!
There are plenty of social media channels that are typically used in Digital Marketing in Nepal, some of which are:
Some marketers also like to use:
These are just some of the many platforms digital marketers like to use.
Try all the platforms – see what you like and observe what works for you and where your target audiences are. Perhaps you’ll find one that works well for your business.
Usually Instagram works well for food or fashion-related businesses while Facebook is the best platform to reach everyone. Similarly LinkedIn offers the best options for reaching professionals.
Not sure what to focus on first? Start with Facebook and Instagram!
3. What are the benefits of hiring a Digital Marketing agency?
There are numerous benefits to hiring a Digital Marketing agency for your business!
They know what they’re doing
When you pick the right agency, they can create the best plan to market your services & products online because of their experience and knowledge.
Get various professionals in one package
Hiring a Digital Marketing agency gives you access to numerous professionals including copywriters, social media strategists, graphic designers, animators, social media managers, and more!
Get high value at a low cost
When you hire an agency for Digital Marketing, you’ll find that they offer you the services of a whole team at a much lower cost than if you were to hire dedicated staff for each role.
You can focus on your business
As with any outsourcing, outsourcing your Digital Marketing to a dedicated agency means that you are now free to focus on your business.
4. How do digital marketers make sure they never run out of content ideas?
If you think about it, one can find inspiration in almost everything.
Your competitors can help you
No, we’re not telling you to rip off your competitors! Learn from their content; see what’s working for them and what’s not.
Repurpose successful content
Go through your old posts and look for content that generated the most engagement. Update and repurpose such posts for days when you can’t get any new ideas.
Ask your audience
When you run out of ideas, don’t hesitate to ask your audience what kind of content they want you to make. You’ll be surprised how many useful ideas you can get!
5. Should I hire a Digital Marketing agency?
Unless you specialize in Digital Marketing and possess all the knowledge of marketing tools, the answer is YES, you should hire a Digital Marketing agency for your business!
Alternatively you can also hire an in-house Digital Marketing team but that requires more time and energy which you may not have.
6. What are the best ways to repurpose content to reach wider audiences?
Here are some of our favorite ways to repurpose old content:
Make a video
One great way to repurpose old content is to make videos out of blog posts. Videos always get more views than all-text articles and do great on social media as long as you make them interesting!
Nobody has time to read anything nowadays; infographics help condense a lot of information into easy to understand and intuitive graphics which are both interesting to the user as well as provide useful (or sometimes silly) information.
Have great content that will be interesting to your customers? Send them a newsletter with links to all of them!
7. What is the difference between Content Marketing and Digital Marketing?
Digital Marketing and Content Marketing are two different things:
Digital Marketing is the promotion of products and services on digital platforms. It aims to sell your products and services online and attract clients.
Content Marketing is marketing of your content (e.g. blogs, videos, infographics) through platforms such as ads, emails, etc. While Content Marketing is a major part of Digital Marketing, it can also be done through offline / traditional methods.
8. What do I need to do to become a Digital Marketing expert?
There are many online courses that can teach you Digital Marketing. A quick Google search will show you countless resources, be it paid or free.
If possible, pick a paid course from a reliable website, since these are more comprehensive and are taught by experienced professionals.
Keep in mind that this is just theoretical knowledge – you still need to apply what you’ve learned. Ultimately, it’s actual practice that determines how well you do in the field.
9. Is Digital Marketing the future of advertising?
This is the era of the Internet.
Everything is available online, and people rarely read newspapers or watch television. This shows the importance of Digital Marketing for promoting any businesses’ products and services online.
Devices are also getting more and more integrated, which means there are more platforms available to market your products.
As you can see, Digital Marketing is indeed the future of advertising!
10. What are the main services provided by a Digital Marketing Agency?
- Branding & Logo design
- Web design
- Mobile Apps design
- Social media presence plan
- SEO – Search Engine Optimization
- UI/UX design
- Social Media Management
As with any company, there will be some that offer more and some that offer less. There are some companies that specialize on just one area as well.