On April 25, Mark Zuckerberg released a statement through his Facebook page regarding the future of Facebook. The message reads as follows.
So what could this mean for the rest of us?
Tools to build private spaces could imply that people might spend less time in the “town hall” kind of places, which could reduce the current ad inventory and could make ads more expensive.
Reducing permanence of data could result in the loss of data about your target market, but it could also mean that the data is more current and accurate , which could (in theory), make marketing campaigns more effective, as targeting will be precise.
As more and more people are going to spend time on these private spaces, peer recommendation is going to be even bigger, and hence tools like NPS (Net Promoter Score) might become more important for businesses.
Immersive technologies like AR could be used more. We have already seen apps like leoAR which helps people interact and share ideas socially. Also, in the past, they have shown ways to interact with each other in virtual platforms like hosting watch parties.
We could also see governments play a more active role in regulation for platforms like FB, as Mark seems quite open to regulation. We have the same opinion, that regulation will in fact be good for the growth of this industry and how our social lives are shaped in the digital world.
There is also a talk about interoperability between platforms. That could mean being able to place ads from one platform to others. Facebook already enables placing ads on Instagram and Messenger through its own platform. We should not be surprised if advertisers are allowed to place ads on Whatsapp as well.
Let us know if you think we’ve missed any other potential impact this could have on advertisers.
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