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Expertise category: Design & Media

Rebranding for Jungle Villa Resort (JVR)

JVR is a deluxe jungle resort located in two hectares of vibrant forestland with mature gardens by the bank of the Rapti river at the northern fringe of Chitwan National Park.

The resort is just 160 km south-west from Kathmandu and two hundred meters away from the Chitwan National Park headquarters.

UI / UX Design

Why is UI / UX Design important?

As we all know, the backbone of any Marketing strategy is your website. This makes it all the important that your website is up-to-date, designed with the latest trends in mind, and more importantly, is just what your customers are looking for.

As more customers get used to intuitive browsing over the internet, they might find it extremely difficult to find information that they are looking for in your website if it is not designed with user as a central figure in the design process.

The aim of all our UI / UX design process is to understand what your customers are trying to find out and how best to aid this interaction in a way that is easy and intuitive to your customers.

Digital & Print Design

Why should you work with ACT360 for design work?

We have extensive experience with all types of design projects. Our print design projects include flexes, hoarding boards, calendars, letterheads, and others. On the digital side most of our experience lies in designing for social media such as Facebook ads, animated GIFs, and Instagram stories, as well as for AdWord banners and others.

This wealth of experience makes us the best option for you to consider for your next project in terms of quality and speed since we know what works best and what doesn’t.

Workflow

  1. Understand the campaign
  2. Sketch ideas for the creative
  3. Get Feedback
  4. Design the creative
  5. Feedback and Delivery

Brand Guidelines

How will brand guidelines help to increase my brand equity?

We realize that most companies in Nepal work with various marketing agencies for different reasons, whether it is the type of campaign e.g. ATL, BTL, or Digital or other reasons. Involving different agencies and maintaining a consistent branding through all the projects is a tricky job and if not done correctly, can result in poorly planned campaigns that go against the brand’s persona.

A brand guideline helps a marketing team work on different projects with different agencies and yet maintain the consistency in designs and the approach on how the brand communicates.This is absolutely essential for you as a company regardless of how many agencies you rely on to spread your message in different channels.

The consistency afforded by a well-thought out brand guideline will in turn help your customers recognize and trust your brand, thus improving your brand equity.

Why should I work with ACT360 for my brand guidelines?

  • We understand the diverse needs of a brand communication better.
  • We know your digital presence (where there is higher frequency of messaging than other media) will need creative guidelines including tone and style guidelines
  • We have extensive experience in this area since we have created extensive brand guidelines for some of the most reputed brands in Nepal

What should be included in a brand guideline?

A standard brand guideline should have the following components:

  • Brand Identity Prism
  • Brand signature including logo, logo measurements, examples of logo use
  • Brand colors and typography
  • Tone and style
  • Brand stationery and other integrated communications
  • Brand photography
  • Others including brand signage, swag, and other branding opportunities