Last week, we released a list of brands who came up with ideas to market their products with the theme of Game of Thrones. Little did we know, it was only the beginning! After the blog went out, we saw a lot of brands that were also in the race.
We are delighted that you liked our list and gave us feedback to take out another list.
So here we are, again, with more advertisements by Nepali brands that show us that Winter is Here!
Concept: Foodmario came up with their own modification to address the season premiere way before it aired. The idea is that Foodmario asks us if we have ‘GOT’ our food, also implying that we have ‘GOT’ their food as well.
What we like: The advertisement is minimalistic yet the idea is very creative. The use of the line GOT y(our) food? is very amusing.
Fallacies: A little more effects could have been added to make the iron throne more visually appealing. However, we applaud the designer for not resorting to copied images from the internet.
Engagements/ shares: 66 likes, 3 comments, and 4 shares in a span of two weeks.
Concept: Before the airing of the second episode of the season, Foodmandu came up with yet another twist to wiggle their way into the Game of Memes. They pitched their services by taking the strongest accusation from the first episode, in which Sansa questions Jon they were to feed all the additional soldiers in Winterfell.
What we like: Foodmandu cleverly used the meme to show its services, as well as make people laugh. The meme served its purpose and was timed perfectly. It is simple yet funny.
Fallacies: The quality of the images used are low.
Engagements/ shares: 561 likes, 86 comments and 21 shares in a span of 4 days.
Concept: In this high definition advertisement, we see Huawei P30 Series phone taking a very detailed picture of the Night King. The idea of the design is that the technology is so surreal that you can view impeccable details of the object being shot through your lens. The 50 times superzoom camera will help you see what even three-eyed ravens can not.
What we like: The background image, brand color and text on the image looks good. The overall design is visually appealing and delivers its message smoothly.
Fallacies: The image of the Night King has been copied directly from the internet, and might raise copyright issues.
Engagements/ shares: 427 likes and 10 comments on the Instagram post in a span of two days.
Concept: Falfull, brings the best of nature with its fruit juice range in this advertisement. It subtly hints at drinking Falfull while watching or reading your favorite show/book.
What we like: The design as a whole is aesthetically pleasing. The juice bottle looks good and appealing.
Fallacies: The books are nice additions to the shot, however, the picture could have been better without it. The caption used in the original post is very vague and feels incomplete.
Engagements/ shares: 10 likes in a span of 4 days.
Concept: A basic representation of a fan watching Game of Thrones while sipping into a Falfull juice with a book showcased by his side. It a simple advertisement with an indirect message for viewers to have a Falfull juice in our hands while we watch the next episode.
What we like: The setup and sound effects used are good.
Fallacies: The opening credits used for the video might be subjected to copyright claims. The book placed beside the laptop looks out of place and feels forced.
Engagements/ shares: None in a span of 7 hours.
Icecream Live Nepal
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Concept: Icecream Live Nepal is nailing it with their ‘Summer is Coming’ theme with this gif on their Instagram. The gif has the dragon release its breath to form ice cream on the Throne of Spoons.
What we like: We really liked the idea of creating a replica of the Iron Throne from spoons for an ice cream advertisement. The sound effect of the dragon is amazing and gives us just the right chill. The fonts and background used to complement the design. And, let’s not forget our little Drogon there.
Fallacies: Although, the design looks good as it is, the Spoon of Thrones might have been made a little bigger to better accommodate the ice cream.
Engagements/ shares: 32887 views, and 13 comments in a span of 18 days.
Icecream Life Nepal
Concept: Guess who sits on the iron throne at the end? Icecream Live! This advertisement actually came a week before the animation from the same brand. Icecream Live here is presented as the king of ice creams, sitting on the Iron Throne made from spoons.
What we like: The texture of spoons match the texture of the swords of the Iron Throne, which makes the design fascinating. The use of minimalistic fonts and color of text complements the advertisement.
Fallacies: Similar to the previous design, the ice cream cup looks too big in comparison with the throne.
Engagements/ shares: 114 likes in a span of one month.
Concept: The concept is a simple as it gets for this advertisement by Ebeema. The dead don’t require life insurance, however, we do. Hence, get one from Ebeema.
What we like: With the premiere of Game of Thrones, many life insurance companies put forward the idea of mortality of humans, and how perishable life is. We really like the simplicity of this advertisement and the message it delivers.
Fallacies: The quality of the picture is low, and it has directly been copied from the internet. This ad could have been a little more creative. There is a lot of room for improvement.
Engagements/ shares: 2 likes and 1 share in a span of 19 hours.
Concept: Mero Surakshya followed the trend, just like other insurance companies, and are leveraging the death of everyone’s favorite characters for getting mobile insurance.
What we like: Mero Surakshya used the characters that we wished were not dead and put it on the layout of a phone. The design is simple and the message is clear.
Fallacies: The text on the image would have looked better if the fonts were uniform.
Engagements/shares: 453 likes, 1 comment, and 6 shares in a span of 5 days.
Did we miss out on anything again? Please forward them to us if we have. We are open for feedback and your views on our list too.
Thinking about running your next campaign on digital media?
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