Month: April 2019

Last week, we released a list of brands who came up with ideas to market their products with the theme of Game of Thrones. Little did we know, it was only the beginning! After the blog went out, we saw a lot of brands that were also in the race.

We are delighted that you liked our list and gave us feedback to take out another list.

So here we are, again, with more advertisements by Nepali brands that show us that Winter is Here!

Foodmario

Concept: Foodmario came up with their own modification to address the season premiere way before it aired. The idea is that Foodmario asks us if we have ‘GOT’ our food, also implying that we have ‘GOT’ their food as well.

What we like: The advertisement is minimalistic yet the idea is very creative. The use of the line GOT y(our) food? is very amusing.

Fallacies: A little more effects could have been added to make the iron throne more visually appealing. However, we applaud the designer for not resorting to copied images from the internet.

Engagements/ shares: 66 likes, 3 comments, and 4 shares in a span of two weeks.

Foodmandu

Concept: Before the airing of the second episode of the season, Foodmandu came up with yet another twist to wiggle their way into the Game of Memes. They pitched their services by taking the strongest accusation from the first episode, in which Sansa questions Jon they were to feed all the additional soldiers in Winterfell.

What we like: Foodmandu cleverly used the meme to show its services, as well as make people laugh. The meme served its purpose and was timed perfectly. It is simple yet funny.

Fallacies: The quality of the images used are low.

Engagements/ shares: 561 likes, 86 comments and 21 shares in a span of 4 days.

Huawei Nepal

Concept: In this high definition advertisement, we see Huawei P30 Series phone taking a very detailed picture of the Night King. The idea of the design is that the technology is so surreal that you can view impeccable details of the object being shot through your lens. The 50 times superzoom camera will help you see what even three-eyed ravens can not.

What we like: The background image, brand color and text on the image looks good. The overall design is visually appealing and delivers its message smoothly.

Fallacies: The image of the Night King has been copied directly from the internet, and might raise copyright issues.

Engagements/ shares: 427 likes and 10 comments on the Instagram post in a span of two days.

Falfull

Concept: Falfull, brings the best of nature with its fruit juice range in this advertisement. It subtly hints at drinking Falfull while watching or reading your favorite show/book.

What we like: The design as a whole is aesthetically pleasing. The juice bottle looks good and appealing.

Fallacies: The books are nice additions to the shot, however, the picture could have been better without it. The caption used in the original post is very vague and feels incomplete.

Engagements/ shares: 10 likes in a span of 4 days.

Falfull

Concept: A basic representation of a fan watching Game of Thrones while sipping into a Falfull juice with a book showcased by his side. It a simple advertisement with an indirect message for viewers to have a Falfull juice in our hands while we watch the next episode.

What we like: The setup and sound effects used are good.

Fallacies: The opening credits used for the video might be subjected to copyright claims. The book placed beside the laptop looks out of place and feels forced.

Engagements/ shares: None in a span of 7 hours.

Icecream Live Nepal

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

 

A post shared by Ice Cream Live (@icecreamlivenepal) on Apr 3, 2019 at 12:18am PDT

Concept: Icecream Live Nepal is nailing it with their ‘Summer is Coming’ theme with this gif on their Instagram. The gif has the dragon release its breath to form ice cream on the Throne of Spoons.

What we like: We really liked the idea of creating a replica of the Iron Throne from spoons for an ice cream advertisement. The sound effect of the dragon is amazing and gives us just the right chill. The fonts and background used to complement the design. And, let’s not forget our little Drogon there.

Fallacies: Although, the design looks good as it is, the Spoon of Thrones might have been made a little bigger to better accommodate the ice cream.

Engagements/ shares: 32887 views, and 13 comments in a span of 18 days.

Icecream Life Nepal

Concept: Guess who sits on the iron throne at the end? Icecream Live! This advertisement actually came a week before the animation from the same brand. Icecream Live here is presented as the king of ice creams, sitting on the Iron Throne made from spoons.

What we like: The texture of spoons match the texture of the swords of the Iron Throne, which makes the design fascinating. The use of minimalistic fonts and color of text complements the advertisement.

Fallacies: Similar to the previous design, the ice cream cup looks too big in comparison with the throne.

Engagements/ shares: 114 likes in a span of one month.

Ebeema

Concept: The concept is a simple as it gets for this advertisement by Ebeema. The dead don’t require life insurance, however, we do. Hence, get one from Ebeema.

What we like: With the premiere of Game of Thrones, many life insurance companies put forward the idea of mortality of humans, and how perishable life is. We really like the simplicity of this advertisement and the message it delivers.

Fallacies: The quality of the picture is low, and it has directly been copied from the internet. This ad could have been a little more creative. There is a lot of room for improvement.

Engagements/ shares: 2 likes and 1 share in a span of 19 hours.

Mero Surakhshya

Concept: Mero Surakshya followed the trend, just like other insurance companies, and are leveraging the death of everyone’s favorite characters for getting mobile insurance.

What we like: Mero Surakshya used the characters that we wished were not dead and put it on the layout of a phone. The design is simple and the message is clear.

Fallacies: The text on the image would have looked better if the fonts were uniform.

Engagements/shares: 453 likes, 1 comment, and 6 shares in a span of 5 days.

Did we miss out on anything again? Please forward them to us if we have. We are open for feedback and your views on our list too.

Thinking about running your next campaign on digital media?

Call us at 9801136042 to book an appointment. Doing awesome things is our specialty! 😀

On April 25, Mark Zuckerberg released a statement through his Facebook page regarding the future of Facebook. The message reads as follows.

So what could this mean for the rest of us?

Tools to build private spaces could imply that people might spend less time in the “town hall” kind of places, which could reduce the current ad inventory and could make ads more expensive.

Reducing permanence of data could result in the loss of data about your target market, but it could also mean that the data is more current and accurate , which could (in theory), make marketing campaigns more effective, as targeting will be precise.

As more and more people are going to spend time on these private spaces, peer recommendation is going to be even bigger, and hence tools like NPS (Net Promoter Score) might become more important for businesses.

Immersive technologies like AR could be used more. We have already seen apps like leoAR which helps people interact and share ideas socially. Also, in the past, they have shown ways to interact with each other in virtual platforms like hosting watch parties.

We could also see governments play a more active role in regulation for platforms like FB, as Mark seems quite open to regulation. We have the same opinion, that regulation will in fact be good for the growth of this industry and how our social lives are shaped in the digital world.

There is also a talk about interoperability between platforms. That could mean being able to place ads from one platform to others. Facebook already enables placing ads on Instagram and Messenger through its own platform. We should not be surprised if advertisers are allowed to place ads on Whatsapp as well.

Let us know if you think we’ve missed any other potential impact this could have on advertisers.

Alternatively, contact us if you’re also looking for a complete digital marketing and advertising solution!

The start of the Nepali New Year 2076 was extra special this year, after all, our favorite show, Game of Thrones, was returning for its season finale after making its viewers wait for two years. The hype that the season finale created even before it premiered was amazing and companies were quick to cash in this craze with innovative ideas to market their products.

In Nepal, Winter came for many companies and brands as they tried to participate in this social media game of getting into the hype. We at ACT360 could not help but applaud the creative ideas and share it with you.

Listed below are 14 advertisements by Nepali brands related to Game of Thrones that were noteworthy, and our thoughts on them.

Sanima Life Insurance

Concept: It plays on the nature of the TV series where the loss of life is as common as eating food. A constant reminder for how fragile life is, be it in Westeros, Essos, or Nepal! 😀

What we like: The concept was very well played with what the show stands for. Furthermore, by associating themselves with a show that emphasizes on the collapse of whole families when the head dies, it portrays how managing finances for your loved one even when you are not there is important.
All we can say is: well played Sanima Life 🙂

Fallacies: We believe the graphics on this could be a lot better – in fact, the image has been copied from another site and brands as big as Sanima Life Insurance should ideally avoid indulging in blatant copyright violations.

Engagement /shares in this post: 61 likes, 10 comments and 11 shares in a span of 24 hours.

Khalisisi

Concept: Khalisisi, one of Nepal’s leading waste management companies, has reflected the concept of waste coming to an end in this post. They have even played with their caption highlighting how often they get mistaken with the name Khaleesi.
What we like: The pile of waste turning to shape itself like the glorious iron throne is brilliant. Kudos to the creative team for that. And the message they put forward, revolving around the topic of the Game of Thrones coming to an end, and waste coming to an end is great.
Fallacies: We can’t think of any.
Engagement /shares in this post: 298 likes, 11 comments and 10 shares in a span of 48 hours.

Twisting Scoops

Concept: As an international brand about to open in Nepal, Twisting Scoops capitalized on the famous quote from Game of Thrones – “Winter is coming.” The idea here is to make people aware of their opening in Nepal on 24th April.
What we like: The use of background imagery and the throne is perfect. The fonts used match the actual fonts in Game of Thrones. In a time when everyone was using “Summer is Coming” as their tagline, Twisting Scoops upped their game with their arrival to Nepal.
Fallacies: We think the graphics in this image could have been enhanced to make the ice cream look more appetizing. The downward hanging ice-cream also looks a bit out of place. We also get a whiff of copyright violations for the images used.
Engagement /shares in this post: 43 likes, 4 comments and 15 shares in a span of  5 days.

Foodmandu

Concept: This GIF from Foodmandu revolves in the idea that with every order in Foodmandu you will end up with a taste of yumminess and happiness.
What we like: The relation that Foodmandu made with people getting happier with their orders from them looks good. The use of a hashtag like #GOTFoodmandu also reflects they are following the trend too.
Fallacies: The taglines do not exactly link with each other as the first stanza talks about success and failure however the second stanza seems to talk about ordering something and getting happiness out of it. The design is minimalistic and the GIF could probably have been more interesting. We also could not really understand the relevance to GOT here.
Engagement /shares in this post: 5 likes and 1 comment in a span of 24 hours

Laxmi Bank

Concept: The main idea is to focus on new interest rates that Laxmi Bank is providing for their fixed deposits. This makes more sense, because historically Laxmi Bank announces changes to its fixed deposit rates as weather updates.
What we like: The advertisements of interest rates with the concept of ‘Winter is Gone’ and ‘Summer has Come’ is brilliant. Hats off to whoever thought of this idea. Furthermore, playing around the words like “DON’T LOSE THE GAME OF RATES” is interesting, and the fonts and color used look amazing.
Fallacies: The effects on the background could have been enhanced more to match the color of the fonts.
Engagement /shares in this post: 339 likes, 15 comments and 145 shares in a span of 4 days.

KFC Nepal

Concept: A reference to the smokiness of the chicken at KFC being prepared by one of the dragons of Game of Thrones. However, the international KFC page did it one step better, making the dragon breathe out fried chicken as a testament to it’s Hot & Crispy Chicken. Now this is one dragon that would be loved, not feared! 😀
What we like: The representation of the product (Smoky Grilled Chicken) is very good and its placement to reflect the idea it is being grilled by dragon’s breath is incredible.
Fallacies: The dragon would have looked more visually appealing if it was more realistic rather than animated, but kudos to the design team for their consideration of copyright issues.
Engagement /shares in this post: 2.5K likes, 54 comments and 17 shares in a span of 18 days.

Yellow Pomelo

Concept: Yellow Pomelo is hosting a screening of the premiere of Game of Thrones on April 15.
What we like: The invitations for screening wins with the perfect opportunity for people who were unable to watch Game of Thrones due to their schedule. With the tagline of “All men must attend”, they’ve used the famous quote from GoT with modifications, which is great.
Fallacies: The design as a whole is minimalistic although the color, type, and sizes of the font could have been more attractive.
Engagement /shares in this post: 21 likes, 18 comments and 4 shares in a span of 4 days.

UG Cakes

Concept: UG Cakes is a renowned and growing brand among cake lovers through their customized and innovative flavor in the cake industry. The above designs were put forward by UG Cakes to play on the Game of Thrones craze.
What we like: The cake looks so good that it is a dilemma whether it should be eaten or preserved for ages. The details are impeccable in the cake and resemble the iron throne. No matter how well-thought out the marketing campaign is, you simply can’t beat coming up with commemorative products!
Fallacies: Use of effects and appropriate background images could have been done to focus more on the cake. Also, there was no caption in the posts.
Engagement /shares in this post: 3 and 2 likes respectively in the posts.

MIC for Youths

Concept: MIC for youths is a platform for individuals to enhance their interpersonal skills. In this ad, they suggest getting a ticket for career growth training where they use the word “GOT” as a reference to the show.
What we like: It is a typical ad for MIC that includes a summary of their services as well as linking it with some aspects of the show.
Fallacies: The design is very simple and looks like it was done with minimum effort. The font used could have been made uniform and use of a different color could have been done. The word GOT could have been used only once.
Engagement /shares in this post: 14 likes and 4 shares in a span of 19 hours.

Kwality

Concept: Kwality showcases its ice cream sundae with the hint of it being as cold as the breath of the White Walker dragon.
What we like: The concept of using a White Walker dragon’s breath to depict the idea of freezing ice cream.
Fallacies: The graphics could have been made more visually appealing with effects and more realistic images. The color of the font would look good if it contrasted with the background.
Engagement /shares in this post: 8 likes in a span of 2 days.

Karja Bazaar

Concept: Karja Bazar has GOT your back, literally, in the game of taking loans, just like the Iron Bank of Braavos.
What we like: The background and the image of the throne complement each other.
Fallacies: The used image is copied from the Internet, which might lead to some repercussions for Karja Bazaar. The tagline “We GOT Your Back” also sounds incorrect – “We’ve GOT Your Back” would be more correct.
Engagement /shares in this post: 28 likes and 6 shares in a span of 48 hours.

Octave Kathmandu

Concept: In the premiere screening event of Game of Thrones, a replica of the Iron Throne was placed in Octave Kathmandu. Many visitors posed and took pictures as they claimed the throne in the event.
What we like: The experience of sitting on the Iron Throne (even though it’s fake) is gloriou! Kudos to the idea of using the prop and efforts put in its creation. The whole screening event along with the throne looks amazing and visitors also seem really engaged in the pictures published.
Fallacies: The use of colorful fumes around the throne just doesn’t provide the feels for the one looking at the picture. Additionally, more detailing could have been done to the throne and props like swords could probably have been included.
Engagement /shares in this post: 5K likes, 33 comments, and 5 shares. This would also have resulted in a lot of posts from visitors which is great as well.

Ratnapark Blues

Concept: Portrayal of our unstable Nepali government by Ratnapark Blues. Cartoon image of KP Oli signifies how Oli is responsible for watching over Nepal just like Jon Snow is leading the night’s watch.
What we like: A comedic relief with a deeper message of how inevitable the game of thrones is in Nepali politics. Use of Nepali language makes the message even more relatable for us.
Fallacies: The cartoon could have been more detailed. The addition of a few more characters could also have made this better.
Engagement /shares in this post: 473 likes, 19 comments, and 116 shares as of 16 April 2019.

Bajaj Pulsar

Concept: The tagline has been refined from the famous quote of Game of Thrones, “All men must die”. The ad focuses on the necessity for all men to ride in house Pulsar.
What we like: The use of dark theme looks perfect for the ad and relating the famous quote of “All men must die” to their brand tagline is stunning.
Fallacies: All women can ride too 🙂
Engagements/shares in this post: 1.3K likes, 14 comments and 10 shares in a span of 18 hours.

Hopefully, we’ve mentioned all your favorite Game of Thrones related advertisements from Nepal. Write to us if we have missed some and we will remember to include it in our next list!

Thinking about running your next campaign on digital media?

Call us at 9801136042 to book an appointment. Doing awesome things is our specialty! 😀