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Month: September 2018

4 Simple Tricks to Ace Digital Marketing Even if You’re a Beginner

Posted on Sep 12, 2018Aug 5, 2019 by Sumukh
4 Simple Tricks to Ace Digital Marketing Even if You’re a Beginner

Digital Marketing — it’s one of those fancy words everyone says during meetings to sound smart, but what does it mean exactly?

According to Wikipedia, Digital Marketing is an umbrella term for the targeted, measurable and interactive marketing of products or services using… zzz

Let’s see if we can do a better job at explaining!

Digital Marketing is the marketing and advertising of products or services using digital channels to reach consumers. It’s much more than that actually, but yeah. That’s the basic idea.

Mastering Digital Marketing is a long and maybe a slightly tedious process, but there are a few things we can help you with to get things going.

Don’t be afraid to use “Good” Clickbait

As much as it pains us to tell you this, clickbait is not only insanely useful but also necessary in some cases. A lot of people are not fan of clickbait. But, they can be good too. So, what is a good clickbait?

First, let’s begin with what clickbait really is.

Google defines it as “content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”

In general, clickbait is coming up with eye catching headlines just to get clicks.

However, we believe that there is a fine line between clickbait and false advertising.

When one uses headlines that refer to things not covered in the article, then that’s not clickbait, that’s false advertising.

Now that you know what not to do, what should you do? You don’t need to lie in order to generate traffic to your page. What you can do instead, is twist your headline and transform it from dull to interesting.

For example, instead of m‘7 Tips For Gardening’, you can use ‘7 Gardening Tips That Will Enhance Your Backyard’.

But be careful not to overdo it since ‘7 Gardening tips to enhance your backyard that EXPERTS will never tell you (#6 is going to SHOCK you)’ is more likely to earn you negative comments.

Want to get some interesting topics which your users are more likely to click on? Try out this Content Idea Generator tool which also serves as a title generator.

Use a clear Call to Action (CTA)

Again, let’s start with definitions . A call to action or CTA are words that urge the reader, listener, or viewer to take an immediate action, such as, “Write Now”, “Call Now”, or “Click Here”.

A retail advertisement or commercial without a call-to-action is considered to be almost incomplete and ineffective.

Strangely, CTAs have a strong effect on customers; the do-it-now wording evokes a sense of urgency in people, after which they are more likely to take action. Whatever the next step you want the user to take (which is typically the objective of your campaign) should be vibrantly displayed in your content.

Send users to dedicated landing pages

A landing page is basically the first page a user sees when opening your website. Usually this is your home page but you can also use other pages as landing pages for different campaigns or while sharing on social media.

While your regular webpage is informational and has links to all your company’s products and services, a dedicated landing page is more salesy and is usually designed with one objective in mind, be it to sell a product, get users to sign up for an event, etc.

Dedicated landing pages are most effective when partnered with ad campaigns.

But why?

Imagine you had an ad talking about your security services, but once users click on the ad, they are directed to a page which is about security services, but has generic information on it. The page also has links to your blog and other services. It is also long because you’ve added a lot of content to do better with SEO.

Now, what if you could design a new page just talking about your security services with relevant information which shows any potential client the benefits of availing the service? Something with very little distractions? There’s also a little form at the bottom that potential customers can fill to get the service.

Which of the two do you think would appeal more to a potential customer?

With a dedicated landing page, you can even create a few different pages with a similar design but different content. This also gives you the chance to experiment with different ad content (based on the landing page content) to see what performs better.

With a regular page you are limited to using the existing content OR you risk confusing your customer by using different content on your ad and landing page.

In fact, many businesses are constantly experimenting with various landing page designs to improve their conversion rate.

Never seen a dedicated landing page before? Here are Hubspot’s 16 best landing pages of 2017 for inspiration!

Always experiment

As we mentioned above, experimenting is always important to find out how to improve your conversion rate.

Why do we do this?

As an advertiser, there is no way of being entirely sure as to how effective your advertising will be, but you can make assumptions and hypotheses.

Don’t be afraid to try new things and test out new strategies. One good thing about Digital Marketing is that you can change your campaigns on the fly.

What can you experiment with?

Experimenting with ad content or ad images is a very simple way to start. You could even try checking if the ad does better in Nepali or in English.

FYI, this type of testing where we only change one variable at a time is also referred to as A/B Testing.

The important thing to note here is that you should not only be testing out a hypothesis, but also monitoring the results carefully. The idea is also to improve your campaigns over time with multiple experiments, until you have a winning combination that is more likely to succeed than others.

What now?

Well now you know these 4 simple tricks, look into your past and current campaigns and see what you can do to improve them!

And if you need more help, give us a call at 9801136042 or send us an enquiry and we can help you improve your conversion rate.

Posted in Digital MarketingLeave a Comment on 4 Simple Tricks to Ace Digital Marketing Even if You’re a Beginner

ACT360 Company Awards 2018

Posted on Sep 11, 2018Sep 11, 2018 by Sumukh
ACT360 Company Awards 2018

On 18 August 2018 we went for a company retreat at Balthali Village Resort. Amongst the hiking, laughter and fun, the first Company Awards ceremony was also conducted, giving certified recognition to our family of superstars!

A brief overview of the awards ceremony is given here:

The core values based awards were handed out to the people who’ve made the most impact in the company. The core values of ACT360 are:

– Fun and Innovative

Here at ACT360, we strive to be fun and innovative in our work process and the way we do things. Doing things the old, boring way holds no appeal to us, so we’re always changing to stay true to this value.

 

The Fun & Innovative Award went to Suraj, for coming up with new fun ways to do regular work.

– Ensuring Customer Success

ACT360 places high importance for ensuring that our customers are successful. Whatever we do, we put our customers first and foremost. Our first customers are our own employees, so we also make sure that they are successful in all ventures that they undertake.

 

The Ensuring Customer Success Award went to Deepali, for being so concerned about the customer’s needs that she’s ready to debate with the management as well.

– Thirst for Learning

We understand that the industry we work in is ever changing and hence, we need to be adapting and learning new things constantly. Whether it be a new way to brainstorm ideas, communicate, or revise our whole work process, we’re always ready and striving to learn new things.

 

The Thirst for Learning Award went to Santosh P, who deserved it because he’s always learning something or the other and developing himself personally and professionally.

– Family of Superstars

ACT360 is a family of superstars. We hire only the best, recognizing the potential in them to both do awesome things, and become an integral part of the family here. We’re always constantly inspiring ourselves, and place great value in our teams and building our capacity to deliver.

 

Samrachna was honored with the Family of Superstars Award, for having the potential and drive to become an extremely bright superstar in the future.

ACT360’s core purpose is to constantly Do Awesome Things. We interpret this as trying to do amazing things both at work and in our personal lives, so that we can ultimately become the best at what we do.

 

Prajwol got The Awesome One Award, for always sticking to our core values and doing awesome things constantly.

Some additional humorous awards were also given to the members of our family of superstars.

Madalasha won the Chatty Cathy Award, for being the most talkative one in the office. It was a close contest between her, Yuyutsav and Sambhawi.

 

The Opera Singer Award went to Sagar, for always singing and not being bothered by others’ opinions. Although Madalasha and Amod were also nominated for the award, Sagar was the clear winner.

 

The Office Fashionista Award went to Bishaka, and although she wasn’t present at the retreat to claim it, it was a well-deserved award. It was a close call between her, Eren, Madalasha, and Suraj.

 

The Office Hipster Award went to our very own Amod, for having the messiest desk in the office. It was a well deserved award, although Cheteze and Prawesh were deserving nominees too.

 

Tenzing won the Neatest Nook Award (the most important award, according to him anyway) for having a super organized and clean desk. It definitely is true, but Samrachna and Bishaka came close to winning it as well.

 

Prithivi bagged the Picasso Award, for the coolest digital modifications to the Monday doodles. Although Suraj and Sophiya were nominated too, he was the clear winner.

 

The Hallmark Award went to Yuyutsav (of course), for remembering everyone’s birthdays so they can get to eat cake. The nominees weren’t even mentioned (Tenzing and Eren) because as soon as the award was announced, everyone knew who would be getting it.

 

Suraj won the It’s 5 o’clock somewhere Award, for always being punctual when leaving the office. This one was a very close decision though, with Bishaka and Samrachna being deserving nominations.

 

The Head in the Sand Award went to Deepali, for having no idea what’s going on around her when she works, although Sagar and Santosh P were deserving nominees as well.

 

Sumukh won the Caffeine Addict Award, for drinking coffee the entire day and not being functional without it. Even though Prajwol and Santosh P were nominated along with him, he was the clear winner by a wide margin.

 

Santosh JS deservedly got the Brightest Smile Award, for having a bright smile and brightening up our day, although Amod, Cheteze and Deepali were also in close contention.

 

The Rockstar Rookie Award went to Basu, for being the best newcomer who joined us in the last three months. The other nominations were Sambhawi, Sophiya, and Rijan.

The company awards are slated to be annual event starting from this year.

 

Here’s to always doing awesome things! 😀

Posted in ACT360 ExperiencesLeave a Comment on ACT360 Company Awards 2018

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